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What's the iPad Impact? Version 2.0

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So after two days of absolutely no action on my blog post, I’ve made the conclusion that the instructions from my original post (see What's the iPad Impact? below) might have been confusing. This is entirely understandable. Written instructions especially, seem to do a particularly good job of befuddling us when it comes to figuring out what we’re supposed to do. With this second post, I hope to remedy that.

To clarify, I’d like to know if you (the individual reading this blog) have anything to say about what the iPad will mean for your (again the same person from above who reads this blog) industry. Whatever that industry might be—magazines, newspapers, broadcast etc. Maybe you have yet to join an industry but have something to say—let me know what you’re thinking.

This is fairly easy. You simply take the ideas that are jogging around in your head and write them down.

For example if I were to answer my own question it would go something like this:

What do I see the impact of the iPad being? Well, looking at it from a print media perspective, I think the iPad is the latest stage of evolution for where the print media is headed. I’ve seen the Sport Illustrated demo and am impressed. Who wouldn’t want (or be willing to pay for) at least one of their favorite publications to be presented in this way? From a user perspective, it certainly has benefits from the conventional website and is light years ahead of what you see in print.

All this being said, I’m not quite ready to throw on my black turtle neck and blue jeans and start praying to Steve Jobs. I’m not sure this version of the iPad will become the iPod—possibly the best of many, but not the ‘only’ in the tablet computer, e-reader marketplace. Even so, it’s a strong indication that media outlets must be ready to add these types of devices to their product arsenal.

It’s not Hemingway, but yours could be.

Now you might be asking, “But where do I write my great ideas down?” Well, I’ve given you two options. One is to leave a ‘Comment’ at the bottom of the blog. You’ll find instructions below. Or you can email me directly at kskidmore@atex.com. The email is meant for those of you who might want to remain anonymous. This is entirely understandable to me. I enjoyed an entire year of anonymity in secondary school.

So I hope this simplifies what I’m looking for. And I apologize that I didn’t do this earlier. Just imagine how many comments I would have by now, if people understood what they’re supposed to do. Well chalk that up to inexperience on the part of the blogger. 

Comments

Thank you for sharing the Sports Illustrated demo. I certainly have more questions than answers. This type of product is much more engaging than current websites and/or print editions commonly found. We're hearing Millenials expect this type of interaction and expect it to be free. In working with current college interns, they (and they report their peers) find all they need on the web for free and don't expect to pay for this type content. And they want to be able to opt out of having to look at advertising. Yet, they enjoy the Superbowl commercials and talk about TV ads--making it appear that they have an appetite for ad content. Does it influence their buying habits? Will they pay for it?  
It certainly is an exciting future and a big step forward for technology both in information gathering and sharing.
Posted @ Monday, February 08, 2010 8:32 AM by Dawn Bonfiglio
Thank you very much Dawn. I appreciate your comment on the type of content and interaction customers (especially Millenials) might be willing to pay for. At this point I'm not sure there are any clear answers, but as you said, it will "certainly make for an exciting future."
Posted @ Tuesday, February 09, 2010 12:39 PM by Keegan Skidmore
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